This project focuses on redesigning a standard recruitment ad by Eldan Road Services, a company seeking to hire new truck drivers.
The goal was to transform a functional and simple notice into a graphic poster that is both aesthetic and purposeful - reflecting the company’s spirit of professionalism, structure, and constant motion.
The new design is rooted in the principles of Swiss graphic design - clarity, hierarchy, and formal precision - as a tribute to the work of Josef Müller-Brockmann, interpreted through a contemporary and local lens.
The goal was to transform a functional and simple notice into a graphic poster that is both aesthetic and purposeful - reflecting the company’s spirit of professionalism, structure, and constant motion.
The new design is rooted in the principles of Swiss graphic design - clarity, hierarchy, and formal precision - as a tribute to the work of Josef Müller-Brockmann, interpreted through a contemporary and local lens.
Design Concept
The visual concept was inspired by the shapes and colors of trucks themselves - their geometric structure, vibrant panels, and industrial rhythm. These forms were translated into color blocks and compositional grids, echoing the visual logic of Müller-Brockmann’s modular design language. The result is a poster that feels balanced, energetic, and accessible - merging functionality with aesthetic appeal.
Final Design
